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social media how toDo you want to grow your LinkedIn network?

Interested in practical, scalable ways to establish your professional credibility?

LinkedIn is a powerful platform for fostering strategic connections and creating a successful brand.

In this article, you’ll discover four ways to build trust and grow your influence on LinkedIn.

develop strategic linkedin connections

Discover four ways to build trust and grow your influence on LinkedIn.

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social media toolsDoes your business use Instagram?

Are you looking for apps to help you create unique images and video for your Instagram feed?

In this article, you’ll find 20 apps that make it easy to create and edit outstanding images and videos for Instagram.

Why Instagram Apps?

Instagram recently passed 500 million active users.

To create lasting engagement with those users, you need to share beautiful and targeted content that resonates with your audience. If you’re not a professional photographer, this can present some difficulties. That’s where image and video apps come in.

Finding the Apps

Most of these apps are available for both iOS and Android. When they aren’t, a link to a similar Android app is listed as a substitute.

#1: Photo Editor by Aviary

Have you ever felt limited by Instagram’s settings? If so, download Photo Editor by Aviary for a complete range of effects and color correctors. Its smart “one-tap auto enhance” will help you render a gorgeous photo.

aviary app

Aviary Photo Editor provides a number of useful tools to edit your photos.

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social media toolsDo you use your smartphone or tablet to post images to social media?

Looking for mobile image apps to enhance your visuals?

In this article, you’ll discover four mobile apps to help you create and publish outstanding social media images on the go.

great social media image apps

Discover four mobile apps to create beautiful images.

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social media how toDo you need help getting started with your social media marketing strategy?

Do you know what to include?

Goals and objectives guide your social media strategy to help you successfully connect with your customers.

In this article I’ll share what you need to include in your social media marketing strategy so it works from day one.

#1: Identify Business Goals

Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.

Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.

You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.

shutterstock goals image 201979426

First, set your goals and objectives. Image: Shutterstock.

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social media how toAre you maximizing your Twitter marketing exposure?

Have you heard of Twitter cards?

Twitter cards help you attract more attention in the news feed, mine valuable analytics, and get better results from your ads.

In this article, you’ll discover how to use Twitter cards to enhance your exposure.

implement twitter cards for my business

Discover how to use Twitter cards for more business exposure.

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social media how toAre you a local business on Pinterest?

Looking for ways to connect with customers in your area?

There are some simple tactics you can use to reach locals via Pinterest without using promoted pins.

In this article, you’ll discover four ways to connect with local customers using Pinterest.

pinterest tactics for local businesses

Discover four tips to connect with a local audience on Pinterest.

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social media how toWhen was the last time you updated your Facebook page?

Interested in creating a more professional and engaging experience on your page?

There’s a number of tactics you can use to create a more comprehensive Facebook presence for your business.

In this article, you’ll discover six tips to optimize your Facebook page.

complete facebook business page

Discover six tips to optimize your Facebook Page.

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social media how toIs video a part of your marketing?

Wondering how to best tailor your videos for the top social networks?

When you play to each social network’s audience’s expectations, your video will get more views and engagement.

In this article, you’ll discover how to optimize your video for better performance on YouTube, Facebook, Instagram, and Twitter.

tailor videos for each social network

Discover how to optimize your videos for popular social platforms.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Rolls Out Save Draft Feature: Instagram released a Save Draft feature that allows users to “start creating a post, … save it as a draft and share it later.” After adding effects, filters, a caption, or a location to a photo or video, users can tap the back arrow at the top left of the screen where a new Save Draft button will appear. Drafts will be saved in the user’s Library, where they can return to continue editing their post and share it later.

instagram save draft feature

Instagram released a Save Draft feature that allows users to “start creating a post, … save it as a draft and share it later.”

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